Creative Concepts &
Content Strategy
For brands, artist teams and agencies who want content that feels thoughtful, true to their voice and built to connect.
We can:
Build out a content plan that fits your goals, whether it’s weekly posting or campaign-based
Create post ideas and copy that reflect who you are and what you stand for
Design assets or help shape the creative direction if you don’t already have one
Handle scheduling and management so you can focus on the bigger picture
Send regular updates that keep things clear and stress-free
We’ll also:
Support bigger moments like launches, rollouts or press weeks
Repurpose content you already have so it keeps working harder for you
Work with PR, label or promo teams so everything feels aligned
Join content days, shows or shoots where possible to help capture what’s needed
We work closely with you so your content feels consistent, considered and easy to manage.
CASE STUDY
CASE STUDY
The Brief
Develop and execute a content and community strategy to grow a loyal audience for an in-person music book club where people could come together monthly to dissect albums like they were novels. The goal was to build a space rooted in connection, not just online engagement.
The Idea
For music lovers, connection is about more than stats. It’s about how music makes you feel. We created a strategy that prioritised real-life connection with thoughtful digital support. From intimate discussions and themed activities to curated content, we built an experience that people wanted to return to.
Instead of focusing on going viral, we focused on value. This included:
Content ideation and concept development across video, photo and written formats
In-house filming and editing to capture each event in a way that felt true to the experience
Collaborations with local creatives and platforms to extend their reach
A strong email strategy to keep people engaged in between events
The Results
This project showed that when you focus on experience, storytelling and community care, the numbers follow.
By prioritising connection over content volume, we built a strong foundation that grew naturally through word-of-mouth and consistency:
PREVIOUS EVENTS
Beyonce
Rihanna
Juls x Monkey Shoulder
Frank Ocean
let’s chat
Feel free to contact us via email at info@humanthreadsss.com or fill out our contact form to discuss the details for your upcoming project.
We’re excited to help you amplify the world around your brand.
